The Dubai Culture and Arts Authority (Dubai Culture) shone a spotlight on the emirate’s rich heritage at the recently concluded Arabian Travel Market (ATM) 2024. Held at the Dubai World Trade Centre from May 6th to 9th, the event provided a significant platform for Dubai to showcase its cultural treasures alongside its well-known modern marvels.

Dubai Culture’s participation aimed to boost cultural tourism in the city and solidify its position as a multifaceted global hub for not just leisure and business, but also for experiencing and appreciating diverse cultures. The Authority leveraged the Dubai Government Pavilion to present an array of its most captivating cultural assets, including Al Shindagha Museum, the UAE’s largest heritage museum. This cornerstone institution delves into Dubai’s unique story, tracing its evolution from its humble beginnings in the mid-19th century to its transformation into a global metropolis by the 1970s.

Through its presence at ATM, Dubai Culture facilitated valuable exchanges of knowledge and industry insights alongside showcasing its cultural offerings. The event itself served as a melting pot for innovations across various tourism sectors, including aviation, hospitality, and accommodation. This year’s ATM, held under the theme “Empowering Innovation:Transforming Travel Through Entrepreneurship, ” underscored Dubai’s commitment to fostering a dynamic and forward-thinking tourism industry.

Dubai’s cultural tapestry extends far beyond its museums. Visitors to the emirate can embark on a journey through time by exploring historic districts such as Al Fahidi Historical Neighbourhood and Bastakia. These atmospheric quarters, characterized by traditional wind towers and narrow alleyways, offer a glimpse into Dubai’s mercantile past. For those seeking a more contemporary cultural experience, Dubai boasts a vibrant art scene with numerous galleries showcasing the works of local, regional, and international artists.

Dubai’s cultural tourism push aligns perfectly with the Dubai Economic Agenda D33, an ambitious plan to solidify Dubai’s position as a top-three global city for business and leisure. By promoting its cultural heritage, Dubai aims to attract a wider range of tourists seeking enriching and immersive experiences. This strategy not only benefits the tourism sector but also fosters a deeper appreciation for the emirate’s unique cultural identity.