LinkedIn has expanded access to its AI-driven ‘Accelerate’ campaign tool to all brands globally. Previously available in limited testing, the platform’s automated system now allows marketers to create and optimize entire LinkedIn ad campaigns within minutes.
Leveraging artificial intelligence, Accelerate analyzes a brand’s website, LinkedIn presence, and campaign goals to craft a comprehensive ad strategy. The tool automatically selects target audiences, designs creatives, and allocates budgets based on real-time performance data. Marketers retain control over the campaign, with the option to adjust settings and fine-tune recommendations.
LinkedIn claims that Accelerate has significantly increased campaign efficiency and reduced costs for early adopters. The platform believes the tool will democratize access to sophisticated advertising strategies, empowering businesses of all sizes to achieve better results on LinkedIn.
